Kraft Heinz, Oprah Winfrey launch frozen pizza line
Kraft Heinz Co., Pittsburgh, Pa., in collaboration with Oprah Winfrey, expanded its O, That’s Good! line with new premium frozen pizzas.
O, That’s Good! frozen pizza is made with a nutritious twist; one third of the classic crust is made with cauliflower and no artificial flavors or dyes. O, That’s Good! frozen pizza comes in Pepperoni, Five Cheese, Supreme and Fire Roasted Veggie.
“Pizza is a favorite, fun and easy food to share with family and friends,” says Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”
“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” adds Christopher Urban, head of Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey. “After the success of O, That’s Good! refrigerated soups and sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”
O, That’s Good! frozen pizza is available in the frozen pizza aisle at grocery stores nationwide for a suggested retail price of $6.99.