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The a2 Milk Company and The Hershey Company are partnering to release Hershey’s a2 Milk, pairing America’s No. 1 milk chocolate brand with one of the fastest-growing premium milk brands, for a natural chocolate milk that combines taste, nutrition, and all-family appeal.
Every year when Halloween candy hits shelves, 86%* of parents confess to swiping some treats from the family and their kid’s candy stash. This year, Klondike, Breyers & REESE’S are launching an integrated campaign to keep the Halloween candy safe by bringing parents free frozen treats loaded with REESE’S to satisfy their candy cravings.
Kraft Heinz has launched the COLLIDERS brand, a new line of refrigerated desserts featuring some of the most popular candy brands, like Reese’s and Kit Kat, in a new spoonable style. COLLIDERS desserts come in three indulgent formats and 12 total varieties.
The Hershey Co.’s foodservice team conducted custom research through The Center for Generational Kinetics, Austin, Texas, to understand perceptions, influence and loyalty of branded products with Millennial and Gen Z decision-makers in foodservice operations.