Kraft Macaroni & Cheese is launching a limited-edition ice cream in partnership with Brooklyn-based Van Leeuwen Ice Cream. The brands collaborated to turn Kraft Macaroni & Cheese into a summer treat with no artificial flavors, preservatives, or dyes. Kraft Macaroni & Cheese ice cream will be sold at Van Leeuwen scoop shops and online starting July 14, National Macaroni & Cheese Day, while supplies last.
To create the creamy treat, Van Leeuwen churned the familiar, cheesiness of Kraft Macaroni & Cheese into their ice cream made with only a few ingredients. The result? A cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese ice cream will be available online for order on vanleeuwenicecream.com while supplies last at a cost of $12 for a pint starting at 11am ET on July 14. The limited-edition flavor will also be available at all Van Leeuwen stores across the country (NYC, LA & Houston) starting July 14 while supplies last. New Yorkers can also try the ice cream for free while supplies last at an ice cream truck stationed in Union Square on July 14 only from 11am-6pm.
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
About Van Leeuwen Ice Cream
Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. Since 2008, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe and added cashew-milk vegan ice cream and oat-milk vegan ice cream to their scoopable lineup. In 2021, they launched their first line of dairy and vegan ice cream bars. Van Leeuwen now has 23 scoop shops in NYC, Houston and LA, products in grocery stores across the country and is available to order for nationwide shipping from their website.
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