Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The competition will provide Peekaboo with $200,000 in resources and funding to bring a snack-sized version of their innovative products to market and expand the overall market for their products. This is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.

Eagle-eyed fans may notice something different about their pint of Ben & Jerry's this fall. Ten flavors will soon be sporting a new logo, assuring the ice cream goodness is gloriously gluten-free.

Bubbies Ice Cream, the frozen novelty brand best known for its super-premium Mochi Ice Cream innovations, has announced it will begin shipping its Mochi Ice Cream in new individually-wrapped packaging to grocery stores and natural retailers across the country this fall. The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers that have long been a grab-and-go snack destination for customers looking to mix and match their favorite flavors. Earlier this spring, these in-store freezers were scaled back in retailers, due to an abundance of caution regarding COVID-19.

Ben & Jerry's is doubling down on its fight against systemic racism by bringing back Justice ReMix'd, a flavor and campaign designed to inspire radical change. This time the spicy combination of cinnamon and chocolate ice creams, gobs of cinnamon bun dough, and fudge brownies is being deployed with a new, urgent message to young people: use your power and vote.

Pierre’s Ice Cream has created a special line of ice cream pints in recognition of all heroes – everyone who has adapted, struggled, sacrificed and persevered during this challenging time – and to raise money for local food banks.

Perry’s Ice Cream is launching a new fall limited-edition flavor, Friendsgiving and bringing back its classic seasonal favorite, Pumpkin Pie. Friendsgiving, a new tradition with your chosen family! Available in 1.5 quarts, is almond ice cream with blackberry swirls and sugar cookie dough pieces. The flavor will be available for consumer purchase at retail locations starting in October. Pumpkin Pie, a classic favorite! Available in 1.5 quarts, is pumpkin ice cream with swirls of whipped cream flavored ice cream and pie crust pieces, is returning to store shelves this month.

The Urgent Company is using animal-free whey protein made by Perfect Day to bring Brave Robot to life. Made without the use of a single cow, Brave Robot is a new kind of animal-free dairy ice cream and is part of a new category that will change the future of food. Led by industry veteran Paul Kollesoff, The Urgent Company harnesses the latest innovations and food science to create revolutionary, exceptional tasting, and sustainable animal-free foods with less impact on the planet.

In recognition of July National Ice Cream Month, Prairie Farms invites ice cream lovers everywhere to visit their July Ice Cream Month page and sign up to win ten (10) weekly ice cream packages consisting of twenty (20) free coupons for Prairie Farms Premium Small Batch Ice Cream cartons and North Star Frozen treats. 

My/Mo Mochi Ice Cream announces its newest innovation, the single-serve and two-pack packaging designs, are now patent-pending. The patent-pending application covers single fully enclosed mochi ice cream containers, two-pack mochi ice cream containers among others.

In a continued partnership with Netflix that has already introduced two fan-favorite flavors this year, Ben & Jerry's unveils "Boots on the Moooo'n." The ice cream is an ode to the newest Netflix comedy series, Space Force, which premieres this Friday, May 29. The flavor, which features a universe of milk chocolate ice cream with fudge cows and toffee meteor clusters orbiting a sugar cookie dough core, takes inspiration from the Space Force goal to get "boots on the moon" by adding a bovine themed moooo into the mix.