Graeter’s Ice Cream Rebrands, Unwraps LTO Holiday Collection
Company marks 155 years with new look, flavors.
The logo retains the classic Graeter’s script, refreshed for distinction and modern use. The brand’s new tagline, “Taste the Graetest,” proudly captures what the company has always stood for: craftsmanship, quality, and an uncompromising pursuit of the best flavor possible.
Celebrating 155 years of ice cream excellence, Graeter’s Ice Cream is stepping into a new era with a bold, evolved look.
America’s oldest family-owned and operated craft ice cream maker unveils its refreshed branding, which honors Graeter’s enduring legacy while reflecting the supreme quality that has made its ice cream the ‘Graetest’ for generations.
“We’ve always believed that being the ‘Graetest’ means doing things our way – the right way – even when shortcuts exist,” said Richard Graeter, fourth-generation president and CEO, Graeter’s. “Our rebrand honors everything in our past while confidently looking ahead to the next generation of ice cream lovers. We’re setting the stage for the next chapter of taste.”
The new brand design, created in collaboration with award-winning design firm Dewhaus, brings a modern vibrancy to Graeter’s iconic heritage. The evolution includes refined packaging that communicates joy, indulgence, and distinction, a redefined color palette returning to the brand’s signature maroon, elegant new patterns, and a crown icon that honors both the Queen City of Cincinnati and Graeter’s “royalty” in the world of ice cream.
The logo retains the classic Graeter’s script, refreshed for distinction and modern use. The brand’s new tagline, “Taste the Graetest,” proudly captures what the company has always stood for: craftsmanship, quality, and an uncompromising pursuit of the best flavor possible.
The new look will roll out with the holiday collection, featuring three new limited-time flavors – Cozy Hot Cocoa, Crème Brûlée and Spirited Eggnog – each crafted with care to capture the nostalgic magic of the season. The holiday six-pint pack also includes two pints of returning fan-favorite Peppermint Stick, along with Graeter’s signature Black Raspberry Chip.
About Graeter’s
Since 1870, five generations of the Graeter family have remained committed to handcrafting only the most indulgent ice cream available. From humble beginnings serving ice cream from a cart in Cincinnati to the nationwide presence of Graeter’s Ice Cream today, the family has stayed true to the traditional “French Pot” method and is the only company in the world that still makes ice cream at scale this way. Graeter’s has 50+ retail stores and ships more than 300,000 pints annually. The brand can also be found in more than 3,000 grocery stores in 46 states.
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