Lakeview Farms Rebrands to Novus Foods
The launch comes at a time when high-protein snacking continues to grow, but consumers are increasingly pushing back on products that prioritize function at the expense of taste. Winky is designed to meet both — delivering on nutrition without compromising the experience.
Lakeview Farms officially rebranded as Novus Foods effective July 1. This strategic move reflects the company’s evolution, growth, and renewed focus on innovation and customer experience.
The name Novus, meaning “new” and “fresh” in Latin, symbolizes a fresh chapter in the company’s journey—one that honors its legacy while embracing the future of food.
“This rebrand is more than a new name—it’s a reflection of who we are becoming,” said Tom Davis, CEO of Novus Foods. “We’re building on our strong foundation to bring even more thought leadership, innovation, and the highest quality ingredients to our customers, consumers and partners.”
While the company’s name and visual identity will change, its core values, leadership, and commitment to quality remain steadfast. All existing contracts, services, and relationships will continue without interruption.
Importantly, noosa Holdings, Inc. will continue to operate as a standalone entity under the Novus Foods umbrella. There are no changes to noosa’s structure, leadership, or operations as a result of this rebrand.
Customers, consumers, and partners can expect a seamless transition, with updated branding appearing across packaging, communications, and digital platforms in the coming weeks.
About Novus Foods
Novus Foods is a premier fresh food company dedicated to redefining the refrigerated perimeter of the grocery store. With a passion for freshness, innovation, and flavor, Novus Foods delivers a diverse portfolio of high-quality, ready-to-enjoy products that elevate everyday meals and snacks. From crave-worthy dips and salsas to indulgent desserts and specialty refrigerated items, Novus Foods is home to trusted brands like noosa, Fresh Cravings, La Mexicana, Señor Rico, and Salads of the Sea. Each product is crafted with care to meet the evolving tastes and lifestyles of today’s consumers. Driven by a commitment to freshness and culinary creativity, Novus Foods is shaping the future of fresh food, bringing bold flavors and convenient options to tables across the country.
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