Scott’s Protein Balls is unveiling a bold, new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. As part of this transformation, three of the brand’s signature flavors have been reformulated with even simpler, cleaner ingredients, ensuring that every bite aligns with the highest standards of health, nutrition and transparency. The new packaging not only highlights these improvements, but also strengthens the dedication of Scott’s Protein Balls to social impact.

Entering its fifth year as a brand, the new Scott’s Protein Balls packaging and logo reflect the company’s journey of growth and evolution. The refreshed design features a more modern and youthful look, with a bold color scheme that stands out on grocery shelves, a cleaner aesthetic and a larger product image to display its wholesome ingredients. It also reinforces the company’s commitment to transparency by clearly highlighting allergens that its products are free from, ensuring safer and more informed choices for consumers. The new hand-drawn logo, along with the tape and stickers on the packaging, is a nostalgic nod to the brand’s early days, when Scott’s Protein Balls were made by hand, evoking the same homemade care and passion that its founders, Scott and Lori Levine, put into every batch from their kitchen.

Scott’s Protein Balls is also reinforcing its dedication to giving back, with the new packaging clearly highlighting its partnership with the Breast Cancer Research Foundation. The brand continues to donate 1% of all sales to support life-saving breast cancer research.

As part of the rebrand, Scott’s Protein Balls is rolling out a reformulated recipe for three of its flavors, focusing on even cleaner, plant-based ingredients while maintaining the same delicious taste and texture that fans love. The updated recipes ensure a more nutritious, better-for-you snacking experience, aligned with the latest consumer trends in clean eating and functional nutrition, by focusing on allulose as a sweetener, resulting in a zero- or low-sugar snack without compromising taste. Additionally, the reformulated protein balls contain 60% more protein per serving while being free from common allergens, including dairy, gluten and soy. With fewer and more recognizable ingredients, the new formulas enhance taste and texture, delivering a smoother, more satisfying bite. The improved recipes will apply to the nut butter flavors, with new nut-free options launching in the coming months.

Each serving of Scott’s Protein Balls continues to be packed with plant-based protein, with the new packaging explicitly stating the amount per serving, reinforcing the brand’s dedication to fueling active and health-conscious lifestyles.

The rebrand of Scott’s Protein Balls marks an exciting, new chapter, combining a fresh, modern look with improved recipes and enhanced transparency. As the brand continues to grow, it remains committed to delivering high-quality plant-based snacks that prioritize health, taste and social responsibility.

The new packaging and reformulated flavors rolled out in late March at retailers nationwide and online. Scott’s Protein Balls are also available for wholesale purchase, making it easy for retailers to stock these clean, protein-packed snacks. The company’s two-packs are sold in retail boxes of 10.

About Scott’s Protein Balls
Scott’s Protein Balls is a mission-driven company founded by Lori and Scott Levine, inspired by Lori’s breast cancer diagnosis in 2017. Seeking a healthier, cleaner snack to fuel her recovery, Lori turned to Scott, who created a delicious peanut butter chocolate chip protein ball made with simple, plant-based ingredients. What began as a personal solution soon grew into a thriving business when friends, family and customers fell in love with the snack. Scott’s Protein Balls are available in over 325 stores across the Tri-State area and online. Beyond creating a product that’s both nutritious and convenient, Scott’s Protein Balls is committed to supporting breast cancer research. The brand donates 1% of sales to the Breast Cancer Research Foundation and is driven by a passion to make healthy snacks accessible while advocating for better nutrition, wellness and awareness around cancer support.