Furlani Foods has launched a new brand identity serves to connect consumers more strongly with Furlani's brand purpose, which is to transform everyday meals into extraordinary meal experiences.
For the past 40 years, the Furlani brand has been making good mood food that families can savor together. The brand's bright new look and redesigned brand elements include an updated wordmark, inspired by the vibrant energy behind meals with garlic bread. This new look provides an expressive halo of warm orange and golden colors nodding to the optimistic, family friendly, comforting brand that Furlani is.
In addition to the wordmark, this expressive new packaging asserts improved shop-ability, greater appetite appeal, flavor selection, meaningful product attributes, quick preparation time and key ingredient differentiators sought by consumers. Food forward product photography is used prominently in the updated design to amplify the rich, flavorful taste experience for which Furlani is best known. Serving suggestions and recipe ideas can also be accessed with a new QR code that appears on the back panel of every package.
"We've always been passionate and committed to transforming everyday meals into memorable experiences that everyone can enjoy together," says Jackie Brenkel, head of marketing at Furlani Foods. "This evolved branding communicates what makes the Furlani brand special – an unwavering commitment to bring consumers delicious products of the highest quality, while speaking to meal makers whose primary goal is to see everyone have fun together over a great meal. The new look has been validated through extensive consumer research, proven to be eye-catching, memorable, clear in communication of benefit attributes, as well as preferred by our retail customers, loyal consumers and new shoppers to the brand." Consumers appreciate Furlani garlic bread products, because they know that buying the best quality products means eating the best tasting products.
This exciting new look will soon be hitting shelves and is accompanied by a new website, that better reflects the brand and the needs of today's consumer. Furlani garlic Texas toast, loaves, rolls, breadsticks, bread knots and biscuits are available in the Frozen aisle of grocery stores in the U.S.
Abour Furlani Foods
For decades, Furlani Foods has combined a rich heritage of making great quality specialty garlic bread products, with an entrepreneurial spirit. We've always been passionate and committed to transforming everyday meals into memorable experiences that everyone can enjoy together. The Company operates from three state-of the-art baking facilities located in Oak Creek, Wisconsin, as well as in Ontario, Canada. We manufacture and distribute signature branded and private label products to North America's leading retailers and food service operators.