ProYo, Santa Barbara, Calif.,unveiled new branding and packaging for its frozen yogurt products.
The new look is said to answer Millennials’ demand for brands with a vibrant personality and convenient, on-the-go packaging.
“While our flavors and protein-packed nutrition will blow your mind, we’re always looking for ways to improve our product, so that our consumers can easily fit ProYo into their daily lives,” says Nathan Carey, founder. “We carefully listened to feedback from our fans and retail partners, and are pumped to showcase our new brand and packaging that make eating an awesome, high-protein food even easier.”
The new branding and packaging features:
· A sleek new trademark and logo that not only hints at the original innovation behind the brand, but also speaks to the company’s future by de-emphasizing the "yo," as ProYo plans to expand beyond yogurt-based products into new categories.
· The new packaging is clean and refreshing and emphasizes the premium ingredients and dense nutrition.
· ProYo now comes in 3-pack cartons and soon single-serving cups or tubes.