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New Retail Products

Annie's Organic-Rising Crust Pizza

March 26, 2012
The Annie's brand now includes a certified-organic rising crust pizza.




Annies, Inc., Berkeley, Calif., expanded its Annie's brand to include a certified-organic rising crust pizza.

Annie's is said to be the first and only pizza with organic rising crust, 8 grams of whole grain in every serving and a choice of certified-organic vegetables and meats.

The Uncured Pepperoni option is made with 100% nitrate-free pepperoni and real rBST-free mozzarella and provolone cheeses.

The Four Cheese kind combines mozzarella, provolone, parmesan and romano cheeses.

The Supreme variety serves up a hearty helping of Italian sausage, uncured pepperoni, roasted onions, roasted red bell peppers and green bell peppers.

And, the Spinach & Mushroom pizza features Annie's signature garlic parmesan cream cheese with spinach, Portobello and button mushrooms and diced tomatoes.

"We're excited to expand our line of family favorites with a frozen pizza option crafted just like you would at home, with wholesome organic ingredients," says Sarah Bird, chief “mom” officer. "Our new pizza is made with delicious cheeses, meats and vegetables in popular flavors the whole family can enjoy. It's the taste they crave, plus the ingredients you feel good about serving because it's certified-organic and made without artificial colors or flavors."

All four 11.5-inch family-sized varieties are now available in the frozen aisle at Whole Foods Markets nationwide for a suggested retail price $9.99 for a 23.6-ounce box.


KEYWORDS: organic rising crust pizza

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