Reser’s added a new potato salad flavor that combines two family favorites – potatoes and Ranch dressing.

Reser’s American Classics Ranch potato salad, with the distinct flavor of Hidden Valley Original Ranch seasoning mix, provides delis with a breakthrough product idea.

“Shoppers look for brands they know and trust,” says Teresa Carter, category brand manager for the Beaverton, Ore., company. “Reser's is the biggest national brand of salads, and Hidden Valley is the No. 1 Ranch dressing. No doubt this will create consumer excitement at point of sale and increase overall deli sales.”  

Consumers can find the new American Classics Ranch potato salad in retail deli departments nationwide. It comes in 16-ounce and 3-pound containers ranging from $2.99-$7.99 suggested retail price.