PepsiCo, Purchase, N.Y., and Germany-based Theo Müller Group formed a new U.S. joint venture, Muller Quaker Dairy, a premium yogurt producer based in Batavia, N.Y.
On the heels of this announcement comes a lineup of new European-style premium yogurt, including Müller Corner, Müller Greek Corner and Müller FrütUp.
The following yogurts will be sold through supermarket and club retailers in 17 markets in the Northeast and mid-Atlantic starting this summer.
Müller Corner and Müller Greek Corner offer a new way for consumers to enjoy yogurt with add-ins that can be flipped, stirred or dipped. Varieties include Blueberry, Strawberry, Crispy Crunch, Choco Balls, Chocolate Flakes and Crunchy Granola. The Greek-style varieties include Honeyed Apricot, Strawberry, Blackberry & Raspberry and Caramelized Almonds.
Meanwhile, Müller FrütUp start with fresh fruit picked from farmers and blended with yogurt on-site. Varieties include Blueberry Bliss, Very Cherry, Luscious Lemon, Peach Passion Fruit, Radiant Raspberry and Splendid Strawberry.
“As we’ve seen through the success of our dairy business in other parts of the world, this is a category with strong growth prospects,” says Mehmood Khan, chief scientific officer, global research and development for PepsiCo. “Müller makes some of Europe’s most delicious and unique dairy products, and there is no better partner PepsiCo could have in order to meet historic U.S. consumer demand for premium yogurt. With the name recognition and trust Quaker provides, together, we will be able to offer U.S. consumers an amazing range of products that taste delicious and are unlike anything on the market currently.”