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New Retail Products

Lemon, Butter Pound Cake

October 12, 2012

Sara Lee Corp., Downers Grove, Ill., refreshed its pound cake portfolio to now include Lemon and Butter varieties.Sara Lee lemon pound cake

“Sara Lee brand produces America’s favorite frozen pound cake, and we’re in the process of expanding upon its rich heritage by providing new and delicious varieties we hope will become household favorites,” says Kanika White, senior brand manager for Sara Lee desserts. “Our new Lemon Pound Cake is a twist on an American classic—it tastes great alone or is delicious dressed up with fresh berries and a little whipped cream.”

The lemon flavor is made with real lemon juice, while the butter kind has been updated to increase moistness, while retaining the same homemade taste of its predecessor.

All Sara Lee pound cake products are available at grocery retailers nationwide. They hold a suggested retail price of $3.99 for the regular, 10.75-ounce size, or $5.39 for the family size (16-ounce box). 

KEYWORDS: Sara Lee pound cake

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