Air Products, Lehigh Valley, Pa., launched a microsite bursting with information for food processors who currently freeze or are considering freezing product. The microsite includes instructional videos, interactive tools and a comprehensive literature library all aimed at helping food processors maximize their operation and improve the quality of their product.

The microsite features a Freeze Time Calculator, an interactive tool that demonstrates the benefits of liquid nitrogen freezing or chilling. Customers can input their specific information—such as food type and start and end temperatures—to see a comparison of freeze time and footprint for a liquid nitrogen vs. mechanical system. Customers can also use the Food Lab Scheduler to arrange a product trial at one of Air Products' food labs. Using commercial-scale equipment, Air Products can help determine the exact benefit of using liquid nitrogen for a customer's specific application and product.

In addition to the articles, white papers and customer testimonials, the microsite hosts a number of Fresh Clips videos, which briefly explain and demonstrate how liquid nitrogen freezing works. Food freezing veterans can view a series of videos that offer tips, such as proper belt loading, to help increase throughput and maximize efficiency. Those new to freezing can view videos explaining the advantages of continuous or process freezing vs. storage freezing, as well as learn about the many benefits of food freezing using liquid nitrogen.