Ramar Foods International, a Pittsburg, Calif.-based producer of Filipino Foods, debuted new packaging for its Magnolia ice cream brand and Milkbars.
The concept behind the rebrand is “Tropical with an Attitude,” featuring new graphics, such as “a rainbow of tropical colors and fun expressions to introduce the flavors in a fresh and exciting way,” the company says. However, the formulations, package dimensions and the product itself are the same.
The Magnolia ice cream line is inspired by tropical flavors and contains pasture-raised dairy and whole fruit purees, most of which are grown on small family farms in the Philippines and Southeast Asia. Flavors include Mango, Coconut, Lychee, Thai Tea, Avocado and Purple Yam. Ramar also produces a range of single-serve novelty Milkbars, available in Azuki Red Bean, Halo Halo, Purple Yam & Red Bean, Coconut, Mango and Thai Tea varieties.