Sherbet-flavored Frozen Bars
Baskin-Robbins launched a new line of shelf-stable sherbet-flavored frozen bars.
"We are thrilled to bring the Baskin-Robbins brand to major retailers nationwide with the launch of our new Sherbet Flavored Freezer Bars," says John Fassak, vice president of business development for Dunkin' Brands, the parent company for the Canton, Mass., brand. "We look forward to introducing the Baskin-Robbins brand to even more people across the U.S., and giving our existing guests yet another way to enjoy our wide array of ice cream flavors and frozen treats."
Each treat delivers two flavors in one freezer bar as a result of patented technology from Jel Sert, the maker of Fla-Vor-Ice pops, and each box contains 12 Sherbet Flavored Freezer Bars, which are available in Rock 'N Pop Swirl, a combination of grape and green apple flavors; and Rainbow Sherbet, a combination of orange and raspberry flavors.
Baskin-Robbins' Sherbet Flavored Freezer Bars will be available only at participating supermarkets and drug stores nationwide and have a suggested retail price of $2.99-3.49.