Rich Products Corp. ramped up its mission to provide new, innovative, on-trend products and solutions thanks to the recent opening of its $18.5 million, 84,000- square-foot "Innovation Center and Atrium @ Rich's."
The new state-of-the-art Innovation Center, located at Rich’s Buffalo, N.Y., headquarters, equips associates with ample technology for sharing insights, exploring new product opportunities, showcasing items for customers and supporting the company’s global network of plants and R&D facilities.
The center features broadcast-enabled presentation and learning areas and an ultra-modern test kitchen equipped with advanced communications technologies. Its operations provide improved speed and flexibility for sales, marketing, research and development and culinary functions to drive innovation and attack problem-solving solutions with customers.
Further plans for the complex include a redesigned research and development lab; an enhanced, world-class sensory evaluation center; and a global video library of food product information that can be accessed from anywhere electronically.