Survey outlines growth of on-the-go grocery packaging
The global convenient, on-the-go grocery packaging market is expected to grow robustly over the next five years, due to increasing consumer demand for single-serve packaged food and beverages, according to “The Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging,” a survey produced by Markets Reports Store, India.
Busier lives and convenient packaging will drive the growth of the on-the-go grocery packaging market, the study shows. The majority of packaging executives believe that on-the-go grocery products will have high demand during morning hours on a weekday, with other executives identifying high demand for on-the-go grocery products during the afternoon and evening time on a weekend. Furthermore, the majority of packaging executives believe that consumers are occasionally willing to pay a premium for grocery products that can be consumed on-the-go.
Over the past five years, 39% of packaging executives confirm that the demand for on-the-go grocery packaging had a high level of impact on their brand/company. Large companies view plastic as a well-suited material for on-the-go grocery packaging, as compared to medium-sized and small companies. Food and soft drinks see high consumer demand for convenient and on-the-go grocery packaging, as identified by 51% and 45% of executives, respectively. The highest percentage of executives operating in the rest of the world agrees that on-the-go packaging will reduce the use of packaging material in the grocery market. In total, 50% of respondents from large companies state that being able to use only certain types of packaging is a key challenge for on-the-go grocery packaging designs.
Packaged experts involved with the study recommend the following:
Focus on level of impact. Understand what level of impact the demand for on-the-go grocery packaging has had on brands/companies over the past five years.
Suitable packaging materials. Identify the key packaging materials suited toward on-the-go consumption in the grocery market.
Change in demand. Examine the change in demand for grocery packaging positioned around on-the-go consumption over the next five years.
Key demand drivers. View the key demand drivers for on-the-go grocery packaging.
Categories with high demand. Analyze product categories with high consumer demand for convenient, on-the-go grocery packaging.
Level of demand for on-the-go groceries. Track the level of demand for on-the-go grocery products during morning, afternoon and evening times on a weekday and weekend.
Reduction in packaging. Examine why the packaging positioned around on-the-go consumption will mean a reduction in the amount of packaging material used in the grocery market.
Attributes influencing packaging design. Identify key consumer attributes associated with grocery packaging designed for on-the-go consumption.
Important traits by industry. Analyze important characteristics by industry involved in grocery packaging design.
Premium potential. Track consumer willingness to pay a premium for grocery products that can be consumed easily on-the-go.
Barriers to overcome. Identify key challenges and their level of impact on grocery packaging designed for on-the-go consumption.