API’s foils are helping to add even greater impact to the packaging and labels produced by Edale’s narrow web label presses, utilizing the innovative Xaar Digital Print Bar System.
Combining the know-how and experience from three leading UK packaging and print suppliers, this new application technology is maximizing the visual impact by combining flexo and digital print with API’s foils to deliver innovative new visual screen effects.
Beginning with a base flexo-printed label, the Xaar Print Bar System is then used to apply the adhesive, which then enables API’s cold foil to be added as an integral part of the label design. This high-precision engineering adds single-pass digital inkjet print, allowing varnishes and adhesives the benefits of digital print and finishing to be added to label and packaging lines with ease.
“Labels are an essential part of packaging not only to inform customers about the product, but also to enhance the brand, helping to attract new customers through building on-shelf impact and retail presence,” says Richard Burhouse, commercial director at API Foils Inc., Lawrence, Kan. “Constant innovation is therefore essential, ensuring labels add even greater impact and customer appeal to the products they promote. As the preferred supplier of foils to Edale, we are extremely excited about the possibilities now available to designers through this combination of flexo and digital print together with API’s foils to let products truly stand out and innovate.”
“As a business, we continually watch and focus on the ever-changing needs of the printing and packaging market, and apply our renowned design and engineering expertise to provide equipment that helps deliver quality products day-in, day-out,” adds Lee Deyes, technical sales specialist – hybrid print for Edale, a UK-based supplier of high technology, narrow mid-web flexographic and digital printing presses and converting equipment. “This new innovation using Xaar’s Print Bar System and API’s cold foils is a great example of how we continue to add functionality, features and impact for our customers.”
The Xaar Print Bar System can be integrated onto a range of Edale’s flexographic and digital presses and can also be custom fitted to a wide range of machines already in a production line. API’s cold foils add a premium high-end finish to pack labels across a wide variety of market categories and help designers meet the demands of brand owners to deliver the right message and impact for their products.
“With all retailers and brand owners looking to enhance their products and add real value to their packaging, this new print and foil innovation from market-leading print and packaging suppliers Edale, Xaar and API adds extra depth and quality to labels, meaning now the only limit is someone’s imagination,” says Burhouse.