Matlaw’s, Gloucester, Mass., introduced its nationwide rollout of the new Big Bag Value Line.
“We constantly strive to develop distinctive, high-quality seafood products, and are excited to introduce Matlaw's new Big Bag Value Line in response to market demand,” says Nancy Peterson, vice president of marketing. “Today, consumers want super-sized packages of wholesome, great-tasting seafood at a great price in a variety of on-trend flavors, and we are pleased to say that this new line meets all of those preferences and more.”
Each offering comes packaged in a clear, 2-pound bag, which features Spanish language bilingual copy and Matlaw’s contemporary blue and white color palette with the brand’s distinctive rippling ocean wave. Each flavor is distinguished with a bold color that sets it apart.