Matlaw’s rolls out Big Bag Value Line
Each offering comes packaged in a clear, 2-pound bag, which features Spanish language bilingual copy and bold colors.
Matlaw’s, Gloucester, Mass., introduced its nationwide rollout of the new Big Bag Value Line.
“We constantly strive to develop distinctive, high-quality seafood products, and are excited to introduce Matlaw's new Big Bag Value Line in response to market demand,” says Nancy Peterson, vice president of marketing. “Today, consumers want super-sized packages of wholesome, great-tasting seafood at a great price in a variety of on-trend flavors, and we are pleased to say that this new line meets all of those preferences and more.”
Each offering comes packaged in a clear, 2-pound bag, which features Spanish language bilingual copy and Matlaw’s contemporary blue and white color palette with the brand’s distinctive rippling ocean wave. Each flavor is distinguished with a bold color that sets it apart.