Global ingredient supplier Kerry Foods, Ireland, teamed up with Men’s Health magazine to create a range of frozen ready meals under the Men’s Health brand.
Launching in April and available in retailers nationwide, this healthy, high-protein meal range is designed to appeal to fitness-orientated and nutritionally engaged men.
“Men’s Health is considered the ‘epitome of health.’ As it is so highly regarded for food and nutrition advice, the brand resonates strongly with both readers and non-readers, making them the perfect partner,” says Charlotte Bourne, Kerry Foods brand manager. “The range is designed as a consistent lifestyle choice, aimed at enticing consumers who are willing to pay a premium price for nutritionally balanced meals made from natural ingredients.”
“We are thrilled to be expanding the Men’s Health product line in the UK with our new partner Kerry Foods,” adds Alun Williams, Men’s Health group publishing director. “Men’s Health is the largest, most trusted lifestyle brand in the world, and our new line of frozen meals provides men with the tools they need to continue leading healthy, successful and active lifestyles.”
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