Cincinnati-based Kroger Co. announced a strategic partnership with Lucky's Market, a specialty grocery store chain focused on natural, organic and locally-grown products. 

Lucky's Market, Boulder, Colo., and its affiliates employ more than 1,800 associates and operate 17 stores in 13 states throughout the Midwest and Southeast United States.

This strategic partnership is designed to further enhance the best products, practices and techniques Lucky's Market has to offer. These strengths, combined with Kroger's scale and experience, will in turn create benefits for customers and help Lucky's Market grow over time.  This alliance also demonstrates Kroger's ongoing commitment to providing customers with affordable fresh organic and natural foods as a part of its Customer 1(st) strategy.