TruTag Technologies, Hongyang Biotechnology announce strategic partnership in China
The partnership will implement TruTag’s security platform across Hongyang’s growing livestock portfolio of 1,500 farms throughout China.
TruTag Technologies, Inc., Emeryville, Calif., entered into a memorandum of understanding to establish a strategic partnership with Hongyang Biotechnology Co. Ltd., a China-based animal health management and farm management solution provider in the livestock sector.
The partnership will implement TruTag’s security platform across Hongyang’s growing livestock portfolio of 1,500 farms throughout China. The cooperation will initially target the pig industry with the potential to expand into other livestock categories. Areas of specific focus will include the direct marking and authentication of livestock and meat packaging.
Together, TruTag and Hongyang will address counterfeiting and diversion to safeguard the pig supply chain. With advanced security technology and comprehensive business intelligence features, the solution will allow stakeholders to regulate their supply chains, identify suspect and illegitimate products, take corrective actions, secure enhanced enforcement and protect consumer’s lives.
“We are thrilled to have formed this partnership with Hongyang,” says Dr. Michael Bartholomeusz, TruTag’s chief executive officer. “By combining TruTag’s products with Hongyang’s deep sectoral expertise, together we can offer a holistic solution that provides best-in-class supply chain security.”