Danone, Paris, and Lazada Group, Singapore, signed a strategic regional partnership for Southeast Asia, covering Indonesia, Malaysia, Singapore and Thailand. With this alliance, Danone and Lazada aim to create a superior online shopping experience for key product categories, combining expertise on shopper needs and behaviors and bringing convenience and compelling content to online consumers across the region.
This alliance will begin work immediately with Danone's Early Life Nutrition category, which brings a broad portfolio of brands for families with young children.
Lazada's digital platforms will provide convenient ordering solutions, personalized service and exclusive content and events developed with Danone.
"We have been working with Lazada for more than a year, and accelerating our partnership in the last six months," says Eric van der Hoeven, vice president, Growth Through Engagement at Danone Early Life Nutrition. "We want to support all parents in their journey, and wherever we can, to help them make well-informed feeding decisions for their children at the critical moments in their growth and development. I am very pleased that our constructive collaboration so far will now be taken further in this strategic regional partnership."
"We are delighted to team up with Danone and their Early Life Nutrition team,” adds Max Bittner, chief executive officer of Lazada Group. “Young parents live increasingly busy lives and are often confronted with information overload. Teaming up with a trusted brand like Danone reinforces Lazada's position as a source of quality products and enables us to serve the best, most relevant content, service and support for parents on their journey."
"Danone recently introduced a new company signature -- One Planet One Health. We want to offer better and more responsibly sourced food choices to people, so that together, we can impact the eating habits and the health of every generation -- now and in the future. I am proud that we can now drive this ambition together with Lazada in our strategic markets in Southeast Asia, with its millions of active and engaged consumers," says Pascal de Petrini, Danone chairman Asia.