Danone, Lazada announce strategic regional partnership to strengthen e-commerce business in Southeast Asia
This alliance will begin work immediately with Danone's Early Life Nutrition category, which brings a broad portfolio of brands for families with young children.
Danone, Paris, and Lazada Group, Singapore, signed a strategic regional partnership for Southeast Asia, covering Indonesia, Malaysia, Singapore and Thailand. With this alliance, Danone and Lazada aim to create a superior online shopping experience for key product categories, combining expertise on shopper needs and behaviors and bringing convenience and compelling content to online consumers across the region.
This alliance will begin work immediately with Danone's Early Life Nutrition category, which brings a broad portfolio of brands for families with young children.