Come October, guests who shop the flexible-format Target store in New York’s Tribeca neighborhood can stop for a fresh bite at the new Chobani Café—located right inside the store.
Guests will find the Mediterranean yogurt bar on the store’s first floor, featuring a menu of culinary creations made from Chobani’s signature Greek yogurt and hand-selected, artisanal ingredients. The café will also offer sandwiches, soups, coffee and desserts, all made with only natural ingredients.
This will be Chobani’s second café. The first—Chobani SoHo—opened in the heart of New York’s SoHo neighborhood in 2012.
“The Chobani Café is a really special part of the brand that sets us apart and allows our beliefs around great food and great design to come to life. For us, it's a sort of a test kitchen for what you'll see us doing down the road, and for our fans, it's come to represent an incubation and inspiration destination," says Peter McGuinness, chief marketing officer, Chobani. “As we look to expand our cafés in more locations, the partnership with Target Tribeca was a great way to do that in downtown New York City. It's a perfect location in a great format that gives us a new opportunity to be innovative while providing a unique guest experience."
“Through Target’s flexible-format stores, we’re able to build customized stores in urban neighborhoods—like the Tribeca store—to make it easier for guests to shop,” says Anne Stanchfield, vice president, flexible formats and localization for Target Corp., Minneapolis. “There are a number of things we’re excited to share with guests who shop the Tribeca store, including the freshness and convenience of Chobani Café, trendy and affordable apparel and home products and a merchandise presentation that will make it fun and easy to shop.”