Inventure Foods expands Jamba brand with protein smoothies
Inventure Foods Inc., Phoenix, Ariz., expanded its licensed Jamba "At Home" line with protein-rich smoothies featuring Greek yogurt and ancient grains.
The new SKUs include Pomegranate Pick-Me-Up and Berry Awesome Acai, which feature a blend of premium berries, fat-free Greek yogurt and ancient grains, including oat bran, amaranth, quinoa, buckwheat, millet and chia seeds, and can be prepared in 90 seconds or less.
"Plenty of research exists today that suggests a direct benefit to increased protein intake and its impact on health, and consumers clearly have interest as evidenced by the number of new protein-enhanced snacks on the market," says Dan Hammer, senior vice president and general manager of frozen division. "However, we found that while some snacks delivered on nutrient levels, many fell well short on taste. Our Jamba Protein Smoothies offer a rare combination of taste, nutritional value and convenience at once, and we're confident that healthy eaters will appreciate our effort to ensure that they don't have to sacrifice taste to get great nutrition in a frozen smoothie."
Each package provides two, 8-ounce servings when prepared as directed. They’re available in grocery, club and mass merchandise stores nationwide for a suggested retail price of $3.99-4.99 per bag.