Vive Organic, a leader in fresh-pressed immunity beverages, has officially launched its newest wellness shots and some of the most potent shots on the market: Pure Boost Ginger and Pure Boost Turmeric.

WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally superior hydration, and new functional ingredients, such as superfruit acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry.

Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and dairy and plant based creamers, is launching Chobani Coffee, ready-to-drink coffees that are crafted with single origin cold brew and feature Chobani’s oat milks and dairy creamers.

TAZO announced the newest addition to its ready-to-drink iced tea lineup featuring one of TAZO’s best-selling flavors – CALM, infused with a blend of chamomile, lemongrass, hibiscus and spearmint. The herbal tea is caffeine-free and low in sugar, with only 5g of sugar and 20 calories per 12-ounce serving. CALM is now available in the refrigerated section of grocery retailers in a multi-serve bottle. TAZO’s ready to drink teas are 100% USDA organic, non-GMO and include no artificial colors. 

Kroger, America's largest grocery retailer, today announced the top 10 trending foods of 2020, as well as its food trend predictions for 2021.

Aqua ViTea, the largest kombucha brand on the East Coast, has made four strategic executive hires: Chris Gallant, Chief Sales & Marketing Officer; Steve Konczal, Chief Financial Officer; and Chip Nolin, Chief Operating Officer. To capitalize on the fast-growing market of hard kombucha, the company is also bringing on Billy Keighley as Sales Director of its alcoholic kombucha line, AfterGlow. With their combined knowledge and experience, the four industry veterans will join forces to expand Aqua ViTea's retail presence as the company focuses on its next stage of growth.

BuzzBallz, a woman-owned, premium, premixed cocktail company, has collaborated with Drunken Cake Pops, a boutique, woman-owned bakery, to create boozy stocking stuffers. The BuzzBallz X Drunken Cake Pops Six Pack includes six cake pops expertly infused with various flavors of BuzzBallz cocktails. 

Fast-casual restaurant chain B.GOOD announced it will serve new Non-GMO and Certified Organic lemonade options from Tractor Beverage Company at participating locations starting today. B.GOOD is excited to offer beverages that use sustainably grown, real ingredients sourced from organic farms, meeting its Food Ethos standards.

Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.

Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.