Kombucha brand Health-Ade announced longstanding partner First Bev has acquired a controlling stake in the company, with investment help from Manna Tree. Daina Trout, who co-founded Health-Ade in 2012, has taken on the new role of Chief Mission Officer and will work in partnership with Jack Belsito, Managing Partner of First Bev, who will assume the role of CEO. Daina and Jack will be working to cultivate further growth for the fast-growing business, capitalizing on increasing consumer demand for gut-healthy products and expansion opportunities in retail accounts domestically and internationally.
Under the leadership of its three founders, Health-Ade quickly evolved from selling its flagship kombucha in the Los Angeles farmers' markets into one of the top-selling kombucha beverage brands with retail sales over $200M annually. Today, Health-Ade can be found in over 45,000 stores nationwide. Health-Ade's award-winning products include the original Health-Ade Kombucha line, recently launched Pop prebiotic soda, Health-Ade Plus, a kombucha line featuring adaptogenic ingredients to fit different mood states, and Health-Ade Cocktail Mixers, a delicious, just-add-spirit, cold-pressed mixer line. Already in 2021, Health-Ade has launched a multimillion-dollar education campaign aimed at disseminating information about gut-health and kombucha in an entertaining, easy to digest format.
Health-Ade creates feel-good, bubbly beverages with gut-health benefits so you can follow your gut and show the world what you're made of. The brand got started in the Brentwood Farmer's Market in 2012 selling its flagship kombucha drinks. Instantly gaining a cult following in Southern California, Health-Ade Kombucha rapidly expanded to sell nationwide in over 45,000 stores including Whole Foods Market, Sprouts, Safeway / Albertsons, Kroger, Publix, Target and more in 16oz single serve bottles (MSRP: $3.99) and 48oz sizes at (MSRP: $8.99). The brand's growing roster of offerings now includes Health-Ade Pop, a low sugar prebiotic soda, Health-Ade Plus, an adaptogenic kombucha line, and Health-Ade Cocktail Mixers, designed for a low sugar, mixologist-quality cocktail solution at home. All Health-Ade products are naturally fermented with high quality ingredients and are certified organic, non-GMO, gluten-free and vegan, and each bottle of Health-Ade Kombucha exceeds the World Health Organization's standard for probiotics, which many food and beverage products on the market today fail to meet.
About First Bev
First Bev invests in innovative and transformational beverage brands, helping beverage companies grow and stand out in a dynamic and competitive industry. We form true partnerships with our portfolio companies and their leaders by leveraging our financial and intellectual capital, bringing deep domain expertise in the beverage industry. Headquartered in Los Angeles with offices in New York, the First Bev team is made up of beverage executives and entrepreneurs as well as seasoned investment professionals with decades of collective industry experience.