Better4U! Owner Acquires All-Natural Frozen Pizza Brand
Better For You Foods LLC, the Delray Beach, Fla., owner of the Better4U! all-natural brand of gluten-free and thin crust pizzas, is now the owner of A.C. LaRocco, another all-natural frozen pizza brand. Together, Better For You Foods offers 15 varieties of better-for-you frozen pizza.
"A.C. LaRocco has an impeccable reputation and a fiercely loyal consumer base," says Jack Lotker, founder and CEO of Better For You Foods. "The brand matches up very well with Better4U! Foods. Both offer the health-conscious consumer a variety of pizzas that taste great and are literally, significantly better for you.”
In purchasing the A.C. LaRocco line of frozen pizzas, Better For You Foods pledged to repair relationships with retailers and consumers that may have been strained by trouble procuring product while the brand's previous owners faced operational difficulties.
"There is so much brand loyalty and the products are so good, that our primary goal is to quickly re-establish availability for everyone who depends upon these products to maintain a healthy and enjoyable lifestyle,” Lotker says. “These products will now be produced in our company-owned manufacturing facility."