GNP Co., Saint Cloud, Minn., expanded its Gold’n Plump brand with three-step prep chicken breast strip kits that provide high-quality meals and snacks in under 20 minutes.
The new SHAKERS line is made from 100% whole muscle boneless skinless chicken breast meat raised with no antibiotics–ever. Each kit features a packet of bold seasoned breading made with Panko breadcrumbs and ethnic flavors of Savory, Sweet Chili, Jamaican, Honey Barbeque or Chipotle Adobo.
“The value-added meat category continues to grow, as nearly half of consumers, particularly Millennials, plan last-minute meals,” says Tracy Miller, director of product innovation and management. “Fresh, ready-to-cook chicken products offer more preparation involvement with very little extra work, plus superior quality and flavor compared to similar frozen products.”
Gold’n Plump SHAKERS are sold fresh with no added solution, preservatives or artificial flavors.
Each 20-ounce kit includes 16 ounces of fresh, whole muscle chicken breast strips in an easy-to-open pouch, 4 ounces of seasoned breadcrumbs and a zip-seal bag for shaking. Consumers simply open the kit, pour the strips and seasoned breadcrumbs together in the bag, zip shut, shake and then bake.
Gold’n Plump SHAKERS boast a suggested retail price of $5.99 per 20-ounce kit.