Grimmway Farms, Bakersfield, Calif., opened the doors to its new sales office on Buena Vista Boulevard in Arvin, Calif. Holding true to its street name, the space is surrounded by striking views of one of the company’s prime organic vegetable ranches.
“We made the move in an effort to support a more mainstream system of sales operations,” says Eric Proffitt, senior vice president of sales. “With sales teams for Grimmway and Cal-Organic farms under the same roof, we are able to better serve our customers, offering a convenient, consolidated buying option for both conventional and organic produce.”
The move has helped Grimmway actively respond to the quickly-evolving organic marketplace.
“By combining the two sales teams, we have made it easier for our customers through better communication and service,” adds Bob Borda, vice president of organic sales. “This is an exciting time, as we have seen record growth, and we are now prepared better than ever to tackle it.”