Zespri North America, Newport Beach, Calif., opened its Middle East office in Dubai to better manage its growing sales and marketing programs in this region and other developing markets.

“More consumers in the UAE and these regions are enjoying the great taste of premium quality, healthy Zespri Kiwifruit, with sales set to increase by more than 50% over the next five years to over 4 million trays of New Zealand fruit and over 2 million trays of global supply (Northern Hemisphere) fruit,” says Lain Jager, chief executive. “Our team in-market is working hard to expand distribution across the region to introduce more consumers to our premium quality fruit, and get more of them to buy Zespri Kiwifruit each week.”