As part of its ongoing strategy to strengthen and improve service capability, SPX FLOW, Charlotte, N.C., announced a new channel partner for its Middle East operations.

V-Line Middle East, based in Jubail, Saudi Arabia, is a subsidiary of V-Line Group, Germany. V-Line Middle East will be assisting SPX FLOW customers with the supply of high-quality OEM spares and components for ranges APV, Waukesha Cherry-Burrell, Anhydro and Seital Separation brands. 

The V-Line Group’s 400 m2 facility has capacity for 260 pallets, and will provide comprehensive component and spares support and management services for SPX FLOW products to customers across dairy, food and beverage.

“Our partnership with V-Line will be a great benefit to our customers in this area,” says Tom Cork, channel manager for SPX FLOW. “They will have a local contact with fully trained support teams to handle their components and spare parts needs. V-Line will hold extensive stock locally, and so will be able to respond to enquiries and deliver parts very quickly.”

“Customers in the Middle East will be able to contact V-Line through dedicated communication lines, with V-Line having full support and access to SPX FLOW engineers when needed. If engineers are required on site, SPX FLOW will be able to respond as part of its continuing commitment to complete, global support for its products and solutions,” adds Allan Geisshirt, sales director, Middle East at SPX FLOW.

“We are delighted to partner with SPX FLOW and help them increase responsiveness to customer needs in Saudi Arabia,” says Mohammed Imran Khan, division director at V-Line Middle East. “We will be able to dispatch stock items the same day and tailor stock holdings to meet specific customers spares requirements. V-Line has long experience across multiple industries in this type of business. Our business uses an integrated SAP enterprise resource planning system to enable us to work efficiently, respond quickly to customer needs and help them meet their organizational goals.”