Global demand for authentic international cuisine is booming — and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, debuted at the International Dairy Deli Bakery Association (IDDBA) Show in New Orleans, with products available to the retail, hospitality and foodservice industries.

With a presence now in over 50 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods. At the IDDBA Show, Mezete showcased its full range of ready-to-eat dips, sauces, soups and stews — all made with natural ingredients and no added oils.

What makes Mezete different is:

• Mezete’s hummus is made with much higher levels of tahini compared to U.S.-made brands, which provides a velvety, smooth texture that you only experience when making it at home or in an authentic Middle Eastern restaurant.
• Clean-label, real food: All products are non-GMO Project Verified, vegan and halal, with many gluten-free options.
• No preservatives.
• No added oils: No cheap fillers or oils.

While known for its signature hummus, Mezete presents a wide variety of Middle Eastern staples, including dips (Classic Hummus, Red Hot Chili Hummus, Zesty Za’atar Hummus, Baba Ghanouj and Muhammara), sauces (Classic Tahini; Shatta, a spicy chili sauce; and Toum, a garlic sauce), and soups and stews (Adas Soup, a spiced lentil soup; Freekeh Soup, which is made with a smoked wheat kernel; Mulukhiyeh Stew, which is vegan; and Shakshouka Base Stew).

Mezete also offers convenient, single-serve hummus and dip cups paired with breadsticks, which are available in bold and exciting flavors, including:

• Classic Hummus with Breadsticks
• Roasted Red Pepper with Breadsticks
• Zesty Za’atar with Breadsticks
• Muhammara with Breadsticks

About Mezete
Mezete is a pioneering force in Middle Eastern food manufacturing, based in Jordan and inspired by a deep-rooted culinary legacy passed down through generations. Founded by Khaled Kasih, who left Jordan carrying a century-old family heritage in food processing, Mezete was born from a vision to reimagine traditional dishes for the modern world. After studying food science and technology at Iowa State University in the USA, Khaled returned home to fulfill his father’s vision of creating innovative food solutions that preserve the authenticity of Middle Eastern cuisine while meeting global standards for quality, freshness and convenience. The brand not only brings that vision to life, but it also stands as a living tribute to the Kasih family’s culinary heritage. Today, Mezete offers a wide range of natural, ready-to-eat products made from the finest ingredients and produced using cutting-edge preservation techniques without the need for additives or preservatives. From hummus and baba ghanouj to toum and shatta sauce, every item reflects the company’s commitment to honoring heritage while embracing innovation. Mezete has acclaimed numerous awards, including the Best New Vegan Product title at the VegNews Best of Show Awards 2025 and the Award for Innovation at SIAL Shanghai for its ToGo Snacking range, recognized for its convenient and authentic mezze offerings. Today, Mezete’s products are savored in over 50 countries, establishing the brand as a global symbol of authentic Middle Eastern cuisine. Committed to sustainability, excellence and ongoing innovation, Mezete is redefining how the world experiences traditional flavors, bringing the essence of the Middle East to contemporary kitchens everywhere.