J&J Snack Foods Corp., Pennsauken, N.J., strengthened its portfolio by becoming the official licensee and distributor of premium Auntie Anne's frozen soft pretzel products, which includes pretzels, pretzel nuggets and pretzel sandwiches sold in retailers nationwide.
In 2013, Auntie Anne's, Lancaster, Pa., expanded its presence onto retailers' shelves with the introduction of frozen pretzel products.
"Our frozen products are an important extension of the Auntie Anne's brand, and give our fans the opportunity to conveniently satisfy their cravings anywhere, anytime," says Heather Neary, president of Auntie Anne's.
"We are excited to add the Auntie Anne's brand to our leading retail portfolio along with Minute Maid, OREO, Pillsbury and ICEE,” adds Jerry Law, J&J's senior vice president. “This strategic partnership provides product innovation and incremental sales opportunity to J&J's portfolio. We look forward to leveraging both the newly added premium line of Auntie Anne's frozen soft pretzels to grow the overall category for both JJSF and our customer partners."