Crown Equipment Corp., New Bremen, Ohio, announced plans to expand in Shanghai with a new facility to support growing customer needs in the region. The facility includes space for extensive new equipment inventory, a parts distribution center, a training facility for mainland China, a technology demonstration center as well as local sales, parts and customer service operations for the Shanghai area.

“The new location is vital to support our customers’ evolving needs in China,” says Tom Kieffer, managing director of commercial operations. “Our goal is to become the first choice of our customers, which requires that we have outstanding parts and truck availability to provide excellent customer support. Our new facility provides the expansion needed to achieve this goal.”

The facility’s technology demonstration center is designed to help customers make informed purchasing decisions when it comes to advanced material handling equipment and technology. The center will showcase the latest forklifts and technology from Crown, including the QuickPick Remote order picking system and Crown’s InfoLink wireless operator and fleet management system.

Along with having access to a complete selection of Crown’s forklifts and Integrity Parts and Service System, customers can take advantage of Crown’s Demonstrated Performance Training programs that offer a comprehensive range of forklift training formats for operators, supervisors, trainers, technicians and pedestrians.