MegaMex Foods, the Austin, Minn.-based maker of Wholly Guacamole refrigerated guacamole, opened what is said to be the nation's first-ever guacamole-themed lounge—The Guac Stop—July 12-July 16 at Philadelphia’s Penn's Landing.

"The Guac Stop is designed to give guacamole lovers and brand fans a fun way to enjoy WHOLLY GUACAMOLE products," says Diana Pusiri, brand manager of MegaMex Foods. "Sometimes we all need to slow down and appreciate life's special moments, and enjoying guacamole and chips with friends is a great way to do it."

To showcase the versatility of WHOLLY GUACAMOLE foods, The Guac Stop features a customizable guacamole bar, including all the fixings to create a limited-edition Philadelphia-inspired guacamole. Visitors will also have the chance to sample a variety of WHOLLY GUACAMOLE products, including newer innovations, like layered dips.

In addition to customizing personal guac creations, guests can participate in a series of ongoing "happenings" ranging from iPhone photography classes to live music, giveaways and more. All events, including the guacamole tastings are free and open to the public, but space is limited.

"And no, guacamole doesn't cost extra at The Guac Stop," adds Pusiri. "We just want to share the goodness."