La Terra Fina, Union City, Calif., announced a brand refresh that brings the company’s fresh ingredients such as ripe artichokes, deep green spinach, lemons and chunks of Parmesan cheese to the forefront of its packaging.

La Terra Fina’s brand revitalization marks a shift for the company to include a food-inspired focus, with a fresh, contemporary and worldly vibe. A new logo and packaging showcases vibrant, real food photography that highlights the fresh ingredients used in each product. 

“A fresh look at our packaging was long overdue,” says Stephanie Robbins, director of brand development. “Our goal is to reflect our emphasis on premium ingredients and flavors, along with our passion for making food you’d be proud to call homemade.”

Plus, the new packaging is made from 35% recycled PET materials.