tna expands China operations with customer support office
The new center will provide customers with the support needed to maximize the potential of tna's integrated packaging and processing solutions.
tna opened TNA Solutions (Shanghai) Co. Ltd to provide local food manufacturers with on-the-ground support services.
Located in the Minhang district of Shanghai, the office will be managed by Sean Xu, who recently joined as general manager – China, and will host both sales and technical service staff.
"China is one of the major economic players in the world, and we're delighted to be opening another site here, as we continue to expand our global footprint,” says Alf Taylor, chief executive officer. “Our installation base in the country is well-established, ranging from baggers, conveyors, fryers and seasoning equipment to complete potato processing and confectionery moulding lines. With our new Shanghai office, we are even more accessible to our local customer base and provide them with the support they need to maximize the potential of our integrated packaging and processing solutions.”
“The Chinese food industry is expected to grow faster than anywhere else in the world,” adds Xu. “It’s a huge and highly competitive market, but it’s also a market that is filled with opportunities. In particular, food safety and automation will be key issues over the next few years, something tna is well-equipped for thanks to its comprehensive portfolio of integrated turnkey solutions. There is also a growing number of time-pressed consumers with higher disposable incomes, who desire confectionery products with new tastes and flavors, making it an ideal market for our flexible starch moulding technology from NID. Together, we’ll be able to equip local manufacturers with the tools and strategies they need to gain a stronger competitive advantage.”