CSM Bakery Solutions, Atlanta, unveiled plans to rebrand its North American operations under the Brill brand, effective immediately.
“The Brill brand was founded in 1928, and we thought there would be no better way to honor its 90-year heritage than to make it CSM’s flagship brand in North America,” says Marianne Kirkegaard, president and CEO. “We see great potential in fully leveraging the power of this brand, and we’re confident our customers and colleagues will feel the same way.”
Harry Brill founded the company with a vision toward creating products that would improve the bakery experience. The brand has grown to become one of the key players in cakes, icings, glazes and toppings.
“Our goal is to build on Brill’s legacy and ambition of creating one-of-a-kind bakery experiences,” Kirkegaard adds. “The Brill brand and reputation were founded on industry-leading technical expertise and customer support, and we will enhance that legacy of excellence by offering our customers even more innovative products backed by quality service.”