Frozen toaster waffles
Birch Benders, Denver, Colo., launched a new line of frozen toaster waffles.
Available in Buttermilk, Homestyle, Protein and Paleo, these waffles are made in Belgium with the cleanest, highest-quality ingredients, inspired by recipes passed down by Belgian waffle makers for generations.
"We love waffles. And, we loved the idea of a delicious toaster waffle–we just couldn't find any that tasted great and were made with clean ingredients," says Matt LaCasse, founder and CEO. "So, we started our search for the perfect waffle, which took us all the way to Belgium—the waffle capital of the world. There, we discovered the secrets of waffle bliss—crispy on the outside, fluffy on the inside and delicious with or without syrup. Our Paleo Pancake & Waffle Mix is not only our best-selling product, but also the No. 1 best-selling pancake and waffle mix SKU in the natural channel, so we knew we had to create an amazing Paleo Toaster Waffle. We use tiger nut, cassava and coconut flours to elevate the taste. We couldn't be more thrilled to provide our customers with four amazing toaster waffle varieties, which make for the perfect quick and tasty snack."
The line is sold in retailers such as Sprouts, Natural Grocers and Central Market nationwide for a suggested retail price of $3.99.