José Olé brand includes new Rolled Tacos
Ajinomoto Foods North America, Ontario, Calif., expanded its José Olé brand to include new Rolled Tacos.
This new proprietary "Dos Tacos" 2-pack comes in a unique cooking sleeve technology that ensures crispiness when microwaved.
José Olé unveiled redesigned packaging that reflects the brand's commitment to fresh, high-quality ingredients with modern, contemporized graphics.
"Consumer preferences and expectations are always evolving, and now more than ever, they are looking for foods with bold, craveable flavors made from fresh ingredients. Over the past 17 years, José Olé has been committed to being a go-to solution for insatiable appetites, and this year, the brand is proud to deliver innovative rolled tacos, fresh packaging and new on-trend flavors," says Curtis Hector, senior brand director, strategic lead Mexican and Italian.
Rolled Tacos come in Queso Chicken Nacho (also launching in a Chimichanga and mini taco format), Loaded Beef Nacho (also launching in a Chimichanga format), Shredded Chicken and Seasoned Beef.
Rolled Tacos are available at grocery and mass merchandise retailers nationwide for a suggested retail price of $1.19 for a 4-ounce 2-pack and $5.29 for a 20-ounce 10-count pack.