The Kraft Heinz Co., Pittsburgh, Pa., opened a new digital hub as part of the evolv group to create digitally powered business models and launch other entrepreneurial ideas.    

Located in San Francisco, the hub will consist of a team of software engineers, data scientists, product managers, designers and e-commerce experts.

Kraft Heinz jumpstarted its digital hub through the acquisition of wellio, a San Francisco-based artificial intelligence (AI) food tech company.

“In wellio, we found extraordinary talent that could fuel our digital ambitions and an AI platform that can help us create food-related solutions for our consumers and help us partner with our customers in unique ways,” says Nina Barton, president of global digital online growth for Kraft Heinz. “We wanted to take a holistic look at digital disruption and growth. This is part of a larger growth approach for Kraft Heinz and is in addition to our recently announced $100 million venture fund, Evolv Ventures.”