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Home » Lakeview Farms acquires Simply Fresh Foods
Industry News

Lakeview Farms acquires Simply Fresh Foods

Simply Fresh Foods produces fresh, all-natural salsas and dips under the Rojo’s brand.

December 18, 2018
KEYWORDS Lakeview Farms / refrigerated dips / Rojo's Salsa / salsa / Simply Fresh Foods
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Ancor Capital Partners, a Dallas, Texas-based private equity firm, announced the sale of Simply Fresh Foods, Buena Park, Calif., to Lakeview Farms LLC, Delphos, Ohio.

Owned by Sequel Holdings LP, Dallas, Texas, Lakeview Farms produces fresh dips, desserts and specialty products, while Simply Fresh Foods produces fresh, all-natural salsas and dips under the Rojo’s brand.

“Ancor has made significant investments to support Simply Fresh Foods, and [has] taken the company to the next level,” says Ray Kingsbury, partner at Ancor Capital Partners. “We have enjoyed the lasting relationships and culture that we have been able to build within the company over the course of our investment. The operation’s exclusive portfolio of leading brands and superior distribution model into non-traditional retailers have provided a powerful platform to enhance the company’s value and establish Simply Fresh Foods as an elevated player in the industry. Partnering with Simply Fresh Foods’ CEO Dale Jabour and his talented leadership team on key strategic initiatives has enabled us to expand the company’s foothold in this niche market. I am confident the company is well-positioned for continued, sustainable growth. We believe Lakeview Farms will be an excellent partner for Simply Fresh Foods going forward.”

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