Coleman Natural, Kings Mountain, N.C., partnered with Anheuser-Busch Co., the St. Louis, Mo.-based producer of Budweiser brand beer, to develop beer-infused prepared meats.

The Coleman Budweiser products are made with slow-roasted, all-natural Coleman pork, which consist of 100% crate-free pork raised by Coleman farmers fed all-vegetarian diets with no animal byproducts.

“Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the Millennial consumers to stop and shop in the processed meat case,” says Bart Vittori, general manager of Coleman Natural Meats. “The processed meat department has been hungry for new innovations and new customers. The Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store.”

The new products include barbeque and grilling items such as St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork are drenched in Budweiser sauce, and the Jalapeno Cheddar Brat and Beer Brats are made with Budweiser American lager.

“Coleman and Budweiser are combining their dedication to the U.S. family farmers and animal welfare with these new products,” adds Vittori. “Coleman’s Budweiser products are 100% crate-free, which is important, as we expand this premium category to consumers across Main Street USA.”

“Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again,” says Mel Coleman, Jr., founding family rancher at Coleman Natural.