Spring Global, Denver, Colo., opened a new European office in Dublin, Ireland.

The new office will better position the company to serve growing demand in Europe and beyond with support for sales, van sales, delivery and merchandising activities, all driven by machine learning-powered analytics for actionable insights.

Karl Davis will lead the organization's expansion and daily business operations across Eastern and Western Europe, while Sean Osborne will assume responsibility for managing and growing key Europe-based accounts.

"As a Dublin native, I am excited to bring our global platform to the European market with a bit of luck from Dublin," says Conor Keane, president and CEO. "This move is driven largely by an evolving global retail business landscape and by our belief in providing brands the tools, expertise and support they need to exceed their customers' expectations and remain competitive. Our investment in senior sales professionals and operations in Dublin demonstrates Spring's commitment to supporting growing brands wherever and whenever they need us."