Alpha Foods, Los Angeles, announced a $7 million seed investment round of funding co-led by New Crop Capital, San Francisco, and AccelFoods, New York, to expand the brand's reach and lead a new frontier in plant-based eating.

“As we continue to expand and reach more consumers, our mission remains the same—to help vegans and non-vegans alike make small changes for their health and the environment by providing unrivaled plant-based taste,” says Loren Wallis, co-founder and CEO. “We feel so fortunate to have found outstanding partners in New Crop and AccelFoods to help propel our brand in this next chapter.”

“Our benchmark at Alpha Foods is to always create products that are appealing to meat eaters, vegetarians and vegans alike. Plant-based options don’t need to be extreme or polarizing anymore,” says Cole Orobetz, co-founder and CFO/COO. “More consumers are looking to reduce their meat intake without sacrificing foods they know and love. Our foods have mass-market appeal because they are familiar, easy to prepare and can be enjoyed on-the-go.”

“We partner with founders that are truly disrupting the norm without sacrificing quality or taste,” says Jordan Gaspar, managing partner of AccelFoods. “Alpha Foods’ commitment to creating delicious and convenient meals affords both meat and non-meat eaters the opportunity to make small, yet sustainable, changes that positively impact the larger food ecosystem.”