Smartcool Systems Inc., Canada, established a wholly owned subsidiary in Germany called Smartcool Systems GmbH to sell products directly into the German market.
Dr. Georg Hochwimmer will manage the operations of the company and build a sales team for the country.
“I’ve known Georg for many years, and have admired his strong business skills,” says Ted Konyi, chief executive officer. “I’m very pleased that he has joined the Smartcool team in this capacity. Establishing a presence in Germany is another positive step in the company’s growth plans. In addition to Smartcool’s proprietary optimization technology, I anticipate the products developed by our Total Energy Concepts division should also have applicability in this significant industrial market.”
“The German marketplace is very large, particularly its manufacturing base,” adds Hochwimmer. “The electricity rates are amongst the highest in Europe, far exceeding the costs in the USA. In addition, the government’s energy policies and mandates for emissions reductions are a strong driver for companies to search out efficiency technologies. The combination of high rates and a need to reduce emissions creates a tremendous opportunity for Smartcool and its suite of efficiency technologies. We are already generating interest and anticipate additional sales in the near term.”