Plenty debuts flavor-first vertical farm
Tigris will undergo a facility-level food safety certification pursuant to internationally-recognized third-party standards.
Plenty, South San Francisco, debuted its new farm, Tigris, designed for the best possible flavor while producing with extreme efficiency and cleanliness. Tigris exerts absolute control over variables like climate and light, while using less than 1% of the land and less than 5% of the water compared to an outdoor farm.
"Plenty is on a mission to change the way we eat by growing produce with craveable flavor while increasing availability to a world that long ago ran out of additional fruit and vegetable farmland," says Matt Barnard, co-founder and CEO. "The globe can grow only one-third of the fruits and vegetables required to provide people with a healthy diet, and those fruits and vegetables are largely available only to the affluent or people who live near a Mediterranean climate. A farm like Tigris has the potential to improve human and planetary health, and that's exactly why Plenty is here."
"There are 70,000 edible fruit and vegetable varieties in the world, and because of the challenges of growing outdoors and putting food on trucks, we've been relegated to eat the few dozen that we find at the grocery store," says Nate Storey, chief science officer and co-founder. "Plenty has unlocked a future where people across the globe, regardless of income or geography, can experience the joy of incredible, nourishing fruits and vegetables."
Tigris will undergo a facility-level food safety certification pursuant to internationally-recognized third-party standards, guaranteeing that it meets and exceeds the highest levels of cleanliness and safety for its produce.